Custom Web Apps

Custom web apps built for how you actually work.

SaaS tools are built for every business, which means they're a perfect fit for none. We build scheduling systems, admin dashboards, booking tools, and web apps around your specific workflow, no workarounds, no monthly subscriptions you'll outgrow.

The Problem With Off-The-Shelf Tools

Every workaround costs you time and money.

Most small businesses cobble together three to five different SaaS tools to run their operations, each with its own subscription and learning curve, creating a workflow that's a compromise, not a fit.

We've built custom scheduling apps, content dashboards, and client intake systems for real businesses. The common thread: a one-time build that saves hours every week and costs less over two years than the SaaS alternative.

What we build

  • Scheduling & booking systems
  • Admin content dashboards
  • Client intake & lead systems
  • Inventory & listing management
  • Staff & member portals
  • Custom integrations (Stripe, Calendar, CRMs)
Scheduling & Booking

Real-world complexity, handled cleanly.

Class rosters, appointment booking, staff availability, waitlists, capacity limits, and age groups, things no off-the-shelf calendar app handles well.

build("booking system")
→ capacity: enforced
→ waitlist: automatic
→ shipped & yours
Custom vs. SaaS

When does a custom tool make sense?

The honest answer: not always. If a $20/month SaaS tool handles 90% of your needs, use it. But when the tool forces too many workarounds, the math changes fast: a $1,500 custom build versus a $50/month SaaS breaks even around 30 months, and the custom tool does exactly what you need.

Feature
SaaS
Custom
Ownership
Rented
You own it
Monthly cost
$20 to $150
$0 after build
Fits your workflow
Partially
Exactly
Data control
Their servers
Your database
Admin Dashboards

Manage your content without touching code.

Password-protected admin panels built specifically for your content structure: add listings, update inventory, post announcements, upload photos, all from a clean interface.

Admin panel, live
ListingsPhotosUsersReports
0Ongoing cost after the build
0Data ownership, in your accounts
0Max build time, complex apps
0Starting price, simple integrations
Our Process

We scope it first. Then we build it.

1

Discovery Call

We walk through your workflow in detail, free, with no obligation.

2

Scope & Quote

A clear scope defining exactly what the tool does, who has access, and a fixed price.

3

Build & Test

We build and stress-test with real data, admin and public-facing, before you see it.

4

Training & Support

We walk your team through it and stay available after launch for changes and updates.

Pricing

Scoped per project, quoted upfront.

Every tool is different, so every quote is built from scratch after a discovery call. Rough ranges below set expectations.

Simple Integration
$300 to $500
Connect your site to a tool

Add a scheduling embed, wire a form, connect payments. Tight, well-defined scope.

Simple Custom Tool
$500 to $1,500
One clear job

An intake form with storage, a basic admin manager, a simple listing system.

Complex Application
$3,500+
Full-featured web application

Accounts, payments, capacity booking, multi-role admin, automated workflows.

All projects require a 50% deposit to begin, remaining balance due at delivery

FAQ

Common questions.

I already use Calendly or Acuity. Why pay for something custom?
You might not need to. If the SaaS tool handles your workflow without major workarounds, stick with it. But if you're doing manual steps after every booking or exporting data to fix formatting, a custom tool eliminates those gaps permanently, usually within 18 to 24 months of subscription cost.
What technology do you build these with?
Plain HTML, CSS, and JavaScript on the front end, no bloated frameworks. For databases we use Google Firestore, a real-time cloud database with no server to manage, plus Firebase Auth for secure login. The stack has no subscription fees and scales at pennies per thousand requests.
Who hosts the tool and database?
The front-end files are hosted on Netlify, the same place your website lives. The database lives in Google Firestore under your own Google account, so you own the data, with no dependency on us for access after delivery.
How long does a custom tool take to build?
Simple integrations can be done in a few days. A medium complexity admin dashboard or scheduling system typically takes two to three weeks. Complex applications with payments and multiple integrations can run four to eight weeks, all scoped in the quote before we start.
Ready When You Are

Have a workflow that needs a better tool?

Tell us what you're dealing with. The discovery call is free, and we'll tell you honestly whether a custom build makes sense, or if an existing tool can do the job.

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