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Google Ads & PPC

Google Ads management that gets your phone ringing this week.

SEO builds rankings over months. Google Ads puts you in front of customers searching right now. We build and manage campaigns that generate real leads, with every dollar accounted for.

Book a free call → See pricing
The Case For Paid Search

Intent-based traffic: the click already decided to buy.

Google Ads puts your business at the top of results for exactly the keywords your best customers are typing, right now. No waiting for SEO to kick in, no hoping someone finds you on social media.

Most small businesses either waste budget on broad, untargeted campaigns, or hand their account to an agency that sends a form report and disappears. We build tight campaigns around your highest-intent keywords, write ads designed to be clicked, and track every conversion.

What's included

  • Campaign setup, ad groups & negative keyword lists
  • Conversion tracking for forms, calls & key actions
  • Ad copywriting, multiple variations tested
  • Bid management by keyword, device & location
  • Landing page review, or a new page built to convert
  • Monthly reports in plain English
◐
Structure First

Tightly themed campaigns, not money pits.

We build tightly themed ad groups, match types, and negative keyword lists from day one, the structure that separates profitable campaigns from wasted spend.

campaign("your-service")
→ ad groups: themed
→ negatives: applied
→ tracking: verified
Conversions tracking live

Clicks, calls & form fills, by keyword

◉
Conversion Tracking

Know exactly what your budget is producing.

We install and verify tracking for form submissions, phone calls, and any other action that matters, so you know exactly which ad, keyword, and time of day is driving results.

✎
Monthly Optimization

Campaigns get better with time, when someone's managing them.

Bid adjustments, new negative keywords, ad tests, and strategic changes every month, plus a plain-English report of impressions, clicks, conversions, and cost per lead.

BidsKeywordsAd copyReports

Reviewed and adjusted every month

0To first leads, typically
0Management fee, starting point
0Recommended minimum ad spend
0Of ad spend goes to Google, no markup
Our Process

How we launch your campaign.

1

Discovery & Audit

We review your goals, budget, and any existing account, and tell you upfront if ads are the right move.

2

Keyword Research

We identify your highest-intent keywords and build a negative list to stop wasted spend.

3

Campaign Build

Campaigns, ad copy, extensions, and conversion tracking, all set up before a single dollar is spent.

4

Launch & Optimize

We watch the first weeks closely, then run bid adjustments, tests, and changes every month after.

Pricing

Transparent management fees.

Our fee covers strategy, setup, and ongoing management. Your ad spend goes directly to Google, we never mark it up.

Setup
$300
One-time campaign build fee

Full keyword research, campaign & ad group build, ad copy, and conversion tracking setup.

Ongoing
Monthly Management
From $250
Ongoing optimization & reporting

Bid management, ad testing, negative keyword pruning, and a monthly performance report.

Recommended minimum ad spend: $500/mo, quoted honestly on the first call

FAQ

Common questions.

How much should I budget for Google Ads?
It depends on your market. Competitive local categories like HVAC, roofing, or legal need at least $800 to $1,500 a month in ad spend for consistent leads. Lower-competition niches can be effective at $500 a month. We give you an honest budget estimate on the discovery call.
How quickly will I see results?
Campaigns typically start generating leads within the first two weeks. The first month involves learning, Google's algorithm and our own optimization need real data to refine bids and copy. By month two, most campaigns are running efficiently, and unlike SEO, ads show up the day you launch.
Do you also run Facebook and Instagram ads?
We focus on Google Ads because search intent is the highest-converting traffic source for most local service businesses. Someone searching for a service has already decided to hire; social ads interrupt people who weren't looking. We'll tell you honestly if social ads make sense for your business.
Do I keep my Google Ads account if I stop working with you?
Yes, always. Your account belongs to you. If you end the engagement, we remove ourselves as a manager and you retain full access to campaigns, data, and conversion history. We never build campaigns in agency-owned accounts.

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Ready When You Are

Get your phone ringing this week.

Book a free call. We'll review your market, give you a realistic budget, and tell you exactly what to expect before you spend a dollar.

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