Our Process.
No mystery.
From the first conversation to launch day — here's every step we take together, what it involves, and what you get out of it. Clear expectations from day one.
What to expect
working with us.
The full
journey.
Scroll through each phase — each step activates as it enters your view.
We start by learning your business — not your website. We need to understand who you're selling to, what makes you different, how your best customers find you now, and what your competitors are doing right or wrong. This shapes every decision we make afterward.
- →Discovery questionnaire sent within 24 hrs of contract signing
- →Competitor and market research (included at all tiers)
- →Keyword research and SEO opportunity mapping (Gold and above)
Before design begins, we map out the exact structure of your site. Which pages do you need, in what order, and what is each page supposed to make the visitor do? This is where we assign keyword targets to every page and define the message hierarchy.
- →Proposed sitemap (every page, organized by user intent)
- →Page-by-page keyword assignments
- →Content outline for each page — you review and approve before copywriting begins
We write all the content — every headline, paragraph, service description, and call-to-action. It's written to convert, built around your keywords, and sounds like a real person who knows your business (because it is). You review and give feedback before it's locked in.
- →Full website copy delivered for review
- →One round of copy revisions included
- →Keyword integration verified before build begins
With strategy and copy approved, we design the visual layout. Color palette, typography, section structure, imagery, and the overall feel of the site are all chosen deliberately — to match your brand, appeal to your audience, and hold attention. We present the homepage design first for approval before designing the rest.
- →Homepage design presented first — approve before we continue
- →Full page designs follow after homepage approval
- →Mobile layout reviewed alongside desktop
Approved designs move into development. We hand-code every page in clean HTML, CSS, and JavaScript — no page builders, no WordPress, no templates. Images are optimized, scripts are deferred, SEO tags are placed on every page, and the site is tested at multiple screen sizes before you see it.
- →100% hand-coded HTML / CSS / JS
- →SEO tags, schema markup, sitemap.xml, robots.txt, llms.txt
- →Google Analytics installed and verified
- →Tested at 320px, 768px, and 1200px
- →PageSpeed score checked before delivery
We share a staging version of the full site for your review. You go through every page, every section — and send us a single consolidated list of feedback. We action the revisions included in your package, deliver an updated version, and repeat until you're satisfied within the included revision rounds.
- →Staging link shared for your full review
- →Revisions actioned within 48 hrs of feedback submission
- →Additional revision rounds available at $200/round if needed
Final payment is received, domain is pointed, and the site goes live. We run a full pre-launch checklist before flipping the switch — every page, every form, every link verified. We also submit your sitemap to Google Search Console so indexing begins immediately.
- →Pre-launch checklist completed (SEO, performance, accessibility, forms)
- →Sitemap submitted to Google Search Console
- →DNS configuration and SSL verified
- →All files handed over to you
Every project includes a 30-day post-launch window where we're available for small fixes and questions as you settle into the new site. After that, clients on a care plan receive ongoing maintenance, monthly reporting, and dev hours. Clients without a plan can request changes at our standard rate.
- →30-day post-launch support included in all packages
- →Optional care plans starting at $25/month
- →Annual site health review available for long-term clients
How long does
it take?
Timelines depend on package size and how quickly content is provided. These are our standard delivery windows.
The biggest delay in any project is waiting on content from the client side. We'll tell you exactly what we need and when — so nothing stalls on our end.